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Automated Market Research

Developing an Automated Market Research Tool

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Case Study at a Glance


  • Non-standardized approach to capturing market research
  • No internal development team to create application


  • Automated toolkit
  • Market their tool to their industry and other companies


  • SaaS that offers advanced toolkit
  • Adds new features and makes adjustments to market changes

The Company: Marketing Firm

This world-renowned marketing research and analysis firm assists clients in achieving their goals.

Their research tool performs market research to guide clients toward transformational growth strategies by focusing on innovation opportunities driven by disruptive technologies, mega-trends, emerging markets, and new business models.

Download the full case study (PDF)


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