Why Executives & Developers Speak Different Languages—How to Bridge the Gap [Webinar]

Challenges

  • Communication gap between Executives and Developers
  • Technical jargon leads to misunderstandings and frustration
  • Misaligned expectations on budget, timelines, and deliverables
  • Poor project outcomes, missed timelines, and increased costs
  • Difficulty in defining success and failure in projects

Solutions

  • Adoption of a common model or a process
  • Alignment on process between Developers and Executives
  • Measurement of the common model or process.
  • The Clear Measure Way Assessment
  • Continuous integration (implementing all 3 stages)

Benefits

  • Creating motivation and engagement for Developers
  • Creating clarity for the Executives
  • Increasing the ability for Developers to make deadlines for features and capabilities.

“Executives don’t understand what we do!” exclaims the developer. “Developers don’t understand how much this is costing us!” the executive responds.

Across our industry, executives are frustrated that they can’t get straight answers to simple questions like “When will it be finished?” And developers are frustrated that executives are always changing their minds, asking for ambiguous things, and then wanting concrete deadlines.

In this webinar, we are going to explore the reasons for the communication mismatch. We’ll share what executives should be asking to get the answers they need. Discover what developers need to hear from their executives and how developers may translate an executive’s “asks” into the work they are doing.

The webinar host, Jeffrey Palermo, has been a programmer since 1997 and a software executive since 2006. He has bridged both worlds, loves helping software teams succeed, and enjoys helping executives oversee their software teams better.